What is technical SEO and how to do it?
Are you well aware of this? While doing SEO, we focus only on On Page and Off Page SEO but a Technical SEO is also very important in SEO. Which does not get noticed by any blogger.
If you have written very good content and have made a lot of backlinks for it too, but even if your index and rank is not happening, then understand that there is some technical problem in it, which you will have to fix. But how do technical seo | do you know this? If not, then this article is going to be very important for you.
In this blog post, I am going to tell you what is Technical SEO and what are the important things in it, which you need to understand so that if your article does not rank even after doing On Page and Off Page SEO, then you can check it. |
This article is going to be very interesting, so do not miss any point. Let us first understand what are Technical SEO.
What is Technical SEO ?
In Technical SEO, you have to optimize your website for crawling, indexing, and rendering so that Google does not have any problem in ranking your blog post. In other words, Technical SEO brings all the technical things related to your website, which you have to fix.
According to Ubersuggest founder Neil Patel, all that work is done to strengthen the technical foundation of any website, apart from the content, it falls within the technical SEO.
How to improve the technical SEO of your website: 16 important components
Do you want to improve the technical seo of your website? If yes, then it is important for you to understand these 15 essential components. Because technical SEO brings all the things that you can understand and fix in your website.
I want to say this in brief, every work that you do to improve the technical things of your website, apart from your content, is technical seo.
So let’s understand why you need to take technical seo information.
Why Technical SEO is important ?
Have you solved any math question without using formula? Have you ever given an exam by leaving a chapter in your book? No no, doing anything without considering it becomes a matter of great danger. That is why without understanding technical SEO, just On Page and Off Page SEO to understand that your work is complete, it is wrong.
Let’s assume that you have done an On Page and Off Page of your website, but if the crawling and indexing of your post is a problem, will your blog post rank in Google? No, you must first understand that due to technical problem, your blog post is not ranking on Google.
That is why it is very important to have knowledge of technical seo, so let’s understand how you can improve the technical SEO of your website.
What are domains
The name on which your website is registered is called Domain. Like codelack.com is the domain of my website. Domain Name is an address with the help of which Internet users access your website.
There are countless domain names available on the Internet for which you can use any extension like .in, .xyz, .club, .edu, .store, .net, and many more. .com that you will definitely be familiar with.
What is web hosting
When a website provider hosts all the data of a website on a server so that every person who visits that server can see that data, then it is called web hosting.
This data is shown through that server some codes but it is stored in a hard drive only. If you can also host your website on your own computer.
Website server also has a limit which depends on the size and traffic of your website. You can choose shared, VPS, managed, reseller, any of these hosting as per your need. If you are thinking of starting your own website then start with shared hosting because it is very cheap.
What is a server location ?
The location from which your website is hosted and all the data of your website is saved, the same place is called Server location. This can happen anywhere in the world whether US or India.
To load the website quickly, you choose the same place where you are targeting the audience here. Because it makes a big difference on website ranking. Suppose if you are going to target the audience of US, then keep the server location of your website in New York and if India then set the server location in Asia.
What is page speed ?
Page Speed is the load time of a specific webpage of any website. Most bloggers understand website speed and page speed to be the same, but both of them are completely different. Page speed is the load time of a single webpage of your website while website speed is the load time of your entire website.
This is the most important part of technical seo, so after publishing the article, you must have done a speed test of the webpage so that it can be found that there is no problem in loading your webpage. For this you can use Google’s page speed test platform.
What is Website Design and Structure
The design that you have chosen for the website and visible to your visitor is called the website design. Which works to increase your user experince, the better the design or structure of your website. The more the reader enjoys reading the content. Today only what is seen is sold.
But do not pay attention to import such a design which is not very heavy, otherwise it will increase the load time of your website and Google will not rank your website.
What is SSL Certificate
SSL certificate is also called TLS certificate which moves your website from HTTP to HTTPS which connects the data on your website’s server with internet in SSL / TSL encription mode. The public key to decrypt this encrypted information is installed in your website.
That is why when the reader comes to your website, then he gets all the information. Google has brought this function to secure the information of the reader. When you install SSL certificate in your website, only then your website will rank at the top in Google.
What is Website Errors
When you access a page of a website, you see a 3 digit code, then that page itself is called Error Page. This is due to your fault or due to some technical problem in the server. You have to fix it as soon as possible, otherwise it makes a big difference on the search ranking of your website.
401, 403, 404, 500, 502, 503, 504 These are the codes of some important error pages. If you see this while accessing any page of your website, then it has to be fixed quickly. These error pages in technical SEO Play an important role due to which there is a problem in the reader experience.
What is URL structure
The URL structure is a complete structure of the domain of your website, in which the protocol is first followed by the name of your website followed by the extension and the path of the webpage in the last. While defining the URL structure of your website, no date or year should be taken in it, otherwise the webpage stops ranking in Google search results for some time.
An Ideal URL is “https://codelack.com/what-is-technical-seo-how-to-do-it/“. If the URL structure of your website is like this, then you are correcting it, if not, then you will have to fix it.
What is AMP ?
AMP is a free HTML framework launched by Google, which is brought only for mobile users. AMP’s full name is Accelerated Mobile Pages. In which you have to set your website for mobile users. So that it can be fast loaded in mobile. For which you have to install some plugin in your website which convert your website into an amp, but if you open your website in desktop, it looks the same but looks a bit different on mobile.
Because this plugin bypasses heavy codes from your website, which increases the speed of the website on mobile.
As you know that majority of people use internet only on mobile, that is why you should also install AMP on your website so that the user experience on your website is good.
What is Crawling & Indexing ?
Crawling and indexing are both different things but related to each other. But many bloggers make a mistake in understanding Crawling and Indexing. When Googlebots analyze the content of your webpage, it is called crawling and when it is capable of appearing in Google’s search results pages, it is called Indexing.
So now you know what Crawling & Indexing is. Now suppose if you wrote an article, in order to get it indexed in Google, you must first submit it in Google Console so that Google can rank your blog post.
What is Crawling & Indexing
Crawling and indexing are both different things but related to each other. But many bloggers make a mistake in understanding Crawling and Indexing. When Googlebots analyze the content of your webpage, it is called crawling and when it is capable of appearing in Google’s search results pages, it is called Indexing.
So now you know what Crawling & Indexing is. Now suppose if you wrote an article, in order to get it indexed in Google, you must first submit it in Google Console so that Google can rank your blog post.
What is robot.txt ?
Robot.txt is a text file that tells the Search Engine Bots which webpage of your website to crawl and index and which not to. This is a part of the REP ie Robot Exclusion Protocol, with the help of which the bots access the webpage of your website.
In this Robot.txt file, you give permission to the bots to access your website and they also tell which parts of your website they can access. For your website you can easily access your website with the help of Sureoak. You can create a Robot.txt file which you have to put in the root folder of your website.
What is Canonical URL ?
Canonical URL is related to technical SEO which shows duplicate content on your website or other website. There is no relation of the reader with this, it is done just for Google so that Google can understand which article to rank. As you know that Google only ranks original and fresh content, but sometimes it happens that you have to put the same content on two websites or two URLs, which makes it difficult for Google to understand which content is that Rank and which one does not.
When you open a product on Amazon, you must have seen that there are many color, shape, and size options in which everyone has a different URL. But if the product is the same, then how will Google know which page to rank. That is why the Canonical URL is given to everyone except the main page. You get this option in the Yoast Plugin.