What is off page seo and off page seo types
Do you want to SEO your website properly? So it is very important for you to know what is Off Page SEO . So that you can quickly rank in Google’s Search Engine Results Pages (SERPs).
According to the MOZ SEO tool, approximately bloggers spend 30% of their time on Off Page SEO and 70% of the time on On Page SEO. Do you think this is right? According to me, this is right. A blogger should spend most of his time writing content. But this does not mean that you do not do Off Page SEO of your website.
Off Page SEO is also an essential part of SEO, with the help of which you can easily increase your website ranking and traffic.
That is why in this article I will tell you what is Off Page seo, how to do Off Page seo properly, off page seo types and, 10 important ways to create Backlink. So this is going to be very interesting, so read every point of the article thoroughly and try to understand it.
So let’s first understand what is Off Page SEO and off page seo types .
Off Page SEO is also called Off Site SEO, which is done after the article is published to support it from outside. Off Page SEO is a group of such technique that has to be used to get their website ranked on Google’s search results pages after the blog post is published.
Some bloggers consider backlinks to be off page seo only, while off page seo comes with more techniques. Like relevancy, domain authority and brand building are not mentioned about them.
To optimize off page seo, you have to optimize the relevancy, authority, brand building and backlinks of your website all well. Which Google recognizes your website and which helps in ranking.
So let’s understand how to do Off Page SEO properly.
How to Off Page: 4 Important Techniques Now it comes to how to do Off Page SEO?
It has some techniques to perform Off Page SEO, they have to be understood and used properly. These include some Techniques Off Page SEO types such as Domain Authority, Brand Building and Backlink. You can get your website ranked by using them. So let’s understand them one by one.
Types of off page seo
- Domain Authority
- Brand building
Domain Authority, also called [DA] in short, is a type of score that represents the Reputation of a website in Search Engine. Moz has created the Domain Authority, the world’s oldest search engine company.
Domain Authority scores range from 1 to 100. Websites that have more domain authority rank the top on Google.
Due to more domain authority, it happens that when we publish a new post on those websites, our post comes to the top on Google, which brings more traffic to the post.
If your website has good quality backlinks, then 35% of the impact in your Domain Authority comes from the backlinks of your website, which increases DA.
YouTube, Facebook, Amazon all have Domain Authority Score from 95 to 97, so on Google they rank at the top and visitors also have trust on them.
Off Page SEO also has a Technique Brand Building, when a website becomes very famous, it becomes a brand. After the creation of the brand, SEO has no effect on it.
Visitors to such websites find themselves in the Search Engine and start visiting these websites. These types of brand websites rank at the top in Google’s Bots search engine and Google includes these websites in the Google Brand Awards.
When websites join the Google Brand Awards, then traffic starts to come in on them, due to which these websites start growing because the trust of visitors on such websites is also very high.
The DA Score of these brand websites is very high. If visitors do some search in Search Engine, then in the search result, they prefer to click the same website which is Brand Websites. Because visitors have trust on these websites, due to which the CTR of these websites also increases.
What is Backlink, it is also called Inbound or incoming link. When a link of a website is added to the content of another website, that link is called Backlink. If there is a popular website on which very good traffic comes, if they add the link of your website to a blog post of their website, then you will get backlink as well as traffic, then one will be targeted.
I think there is no need to tell you much about backlink, you will know about it. Because there is a very high demand for backlinks in SEO market. You also have to make a backlink for your website so that the domain authority of your website can be increased. And when the DA of your website will increase, you will start to improve your ranking.
Do you know that there are also 2 types of backlink? Dofolllow and Nofollow:
Dofollow backlink When that backlink is added to the website, then it suggests to Google that the content that the reader will get by clicking on this link will be relevant to our content. Due to which the chances of spam are greatly reduced and the user also gets good content. For example, if Deepawaliseotips will give backlink to another website, it will be Dofolllow backlink. Because we will give a link to that website only after the content is there.
Nofollow backlink is also called weak link. When the website does not suggest to Google that by clicking on this link, the reader will get a relevant content. This is mostly on social media platforms such as Facebook, Twitter and open source websites such as Quora, article submission websites.
Both backlinks work well for you.
10 important ways to create a backlink
If you seo off page of your website then you will know how important backlinks are to off page seo. But do you know how to make backlinks correctly? If not, then this list will help you, read it in this way and try to use it.
Guest posting is also called guest blogging which is done to get backlink from a website. In the guest post, the blogger has to find websites related to their niche or industry and contact them, if they accept the guest post, then you have to write a quality content in which you have to add a link to your website.
This is the best way to create a backlink and if you are a beginner blogger, then I would recommend that you make a backlink of your website through guest posting and Google also recommends the same.
For example, if you work on SEO niche, then you have to find some websites that work on SEO niche like you. Then with the backlink of your website, quality content will have to be prepared for them.
They say that where there is no effect of the matter, there is a price. So if you feel that if you get a backlink from that website then the ranking of the website will definitely increase, then if it does not agree to guest posting, then you can ask for a sponsored post.
In most cases website owners agree to this. If you are not getting any guest posting website in your niche, then only 1 or 2 will be sponsored in the post.
Keep in mind, whether you are guest posting or sponsored post, do not analyze the website without that because it may be that it will decrease instead of increasing the ranking of your website.
If you want to create a quality backlink for your website, but you are not getting any such website in your niche which accepts guest post and sponserd post. So you have to analyze where your compititor has made a backlink for his website. After knowing this, you can also make a backlink to your website from that source.
How to analyze competitor?
It is very easy. You need an SEO tool. You can use Ahref, ubersuggest, SEMrush or any other tool and make quality backlink for your website.
This method is much more beneficial because you get all the sources from where your competitor has made the backlink in very working time.
Guest Post Exchange
When a website is not ready for owener guest post or sponserd post, then it will definitely be ready for guest post exchange. Because both of them get a backlink. For my website Deepawali, I have used this method a lot and have also got a lot of success. Because there is no website that refuses to have a quality backlink.
So if your website will have real power then you will definitely get guest post exchange. If you are a beginner blogger then try to pitch only DA score or a website with a little more DA because if you pitch a website with a high DA, it will never be ready for guest post exchange.
Because the domain athority of that website is more than your website and that is why it will not benefit from guest post exchange.
What is Broken Link? When a website deletes one of its pages, but its link has already been given in some other contant, then when a Visitor opens the page using that link.
So it does not open Page and shows 404 Error Not Found or Page Not Found, this type of link is called Broken Link. These Broken Links are very harmful for your website.
Due to these, your website can come at a low level in the search engine, which also reduces traffic. Therefore, you should keep removing such broken links in your website from time to time and also correct them so that visitors can get the right information and can rank your website on Google as well.
As the demand for SEO increases, so does the need for backlins. Seeing which some people made backlink business. You know today that this backlink selling business has reached almost 100 billion dollars and is going ahead because people need backlink to rank their website in search engine.
If you also want backlink for your website, then you can buy backlink through backlink seller. But it is very risky work and I would not recommend it for beginner bloggers at all. Because there is no guarantee that you get the right and quality backlink. If your website gets a lot of bad backlink, then Google will not rank your website or it may hit 100 pages.
Private Blog Network (Not Recommended)
PBN is a network of some simple websites which are used only in the work of giving backlinks to more websites. It acts like a web of links. Which is opereate by the same company or group. Most of the big companies approch to take backlink from PBN network as their charges are very high. That is why if you have lakhs of rupees to spend, then you can do it.
Like I told you about the backlink seller earlier, this is also similar to the same but you can trust the backlink in it and it is controlled by the same company. But I have never done PBN because it poses a huge risk because this PBN network does all this by hiding it from Google.
Meaning Google is not aware of this because Google hates PBN so much if it finds any such network, then it will completely finish the search ranking of all the websites related to that network.
That is why even if you have money to spend, do not go with PBN networks.
Basic Free Backlinks
Whenever you create backlinks of your website on any online free platform, it will be called basic free backlink. For example, if you have opened a YouTube chennal for your website and give your website link in your video description or about us page, then it will be called basic free backlink.
Even on every free social media platform like Facebook, Twitter, Linkedin, Quora, when you add a link to your website, it will also be called as basic free backlink.
The advantage of these is that it is very effective and becomes very easy, for which you do not even need to write a big article, just have to open an account and add a link to the website.
If you have not made this link for your website, then make it fast so that the Domain Authority of your website increases and overall your website traffic will increase.
If you make a connection with your industry bloggers and then talk to them about backlink, then it comes within networking. It takes a lot of time to do this method, but if your connection to the front band is good, then it will never refuse.
In such backlinks you have the advantage that this website owner does not remove your link because it has a good relationship with you. Otherwise, do any backlink technique, there are many chances of removing the link in all of which you also have problems.
Quantity is better than backlink, if you pay attention to quality backlink, then your website will benefit more. And linking through networking comes in the quality backlink only. I would recommend you to make a connection with bloggers related to your niche and then ask for a backlink.
This is the easiest way to get a backlink in which you have to write an article like a guest post, for any other website, but you also have to publish on other website here. Meaning, anyone can give a link to their website on these websites. These backlinks are called week backlinks, about which I will tell you in full details in my second article.
Some article submissions provide websites Dofollow and some Nofollow links. But both backlink is very important for search ranking of your website. But while making the backlink of your website on these websites, first of all, make sure to analyze beforehand how much his DA is, how much is the monthly traffic and something very much. So that you can get a quality backlink.
Now, why do these article submission websites do this? This is easy enough. Most of these websites monetize through AdSense. When you put articles on these websites, they get articles without doing any work and traffic from which they earn and you get backlink.
How different is Off Page SEO from On Page SEO. ?
Even though both Off Page and On Page are used for SEO itself, both of them are very different from each other and are done while writing On Page SEO content and after writing Off Page SEO content, support the blog post from outside Is done to By doing On Page SEO, the relevancy and readability of your website increases significantly. But you have to focus on both so that Google can understand and rank your website.
Thank you for reading this article, if you found this information useful, then share it so that all the bloggers of our India country can properly do Off Page SEO of their website. If you have any question related to this article, then share it in the comment box below.
Is it important to do Off Page SEO of your website?
There are three important pillars of SEO, On page SEO, Off Page SEO, Technical SEO If you leave out any one of these three, then you will not be able to grow your website. As I have told that off page seo comes many important techniques like domain authority, brand building, relevancy and backlinks. It is very important to do all these things.
Will backlinks be finished in 2021?
Ans: As long as there is SEO, there will be Off Page SEO and till then there will also be a need for backlinks. Yes, it is different that in the upcoming updates of Google, its importance may be a little work, but it will not necessarily work. Google is seeing that people are doing black work under the guise of backlinks, websites with useless content also rank because it creates backlinks only. That’s why Google is now paying more attention to quality content so that they can show more better results to their users. That is why if you have created or are going to make a website, then most of your attention will try to improve the content. Will also make a backlink, but not at all on a large scale.